1	c360 Email Marketing Presentation
2	What is c360 Email Marketing? c360 Email Marketing is an add-on product accompanied by a hosted (SAAS) service that allows organizations using Dynamics CRM to continuously execute, measure and refine personalized HTML email marketing campaigns. c360 Email Marketing provides immediate email open, bounce and click-through information as well as directly updating Dynamics records
3	c360 Email Marketing Key Features Send high volume, personalized HTML emails as an integral component of Dynamics CRM Upload HTML templates created in any design program including Front Page and Dreamweaver Use Dynamics Advanced Find to build Marketing Lists to create target audiences. High speed delivery using the c360 hosted service Easily test Emails prior to sending Watch as emails are opened, read and responses made At a glance stats to measure campaign success Drill down to individual campaign responses Customer data enriched directly from the campaign Use clickthrough data to create follow on campaigns Automatic Lead generation from campaign responses True closed loop eMarketing from within Dynamics CRM
4	Closed Loop Marketing
5	Campaign within CRM
6	Screen - HTML Templates
7	Screen – Communication Options
8	Screen – Campaign Communications
9	Screen – Track Campaign success
10	Screen – Click through Analysis
11	c360 Email Marketing Key Benefits True Closed Loop email marketing from within Dynamics CRM. Use your preferred HTML design tool to produce campaign templates. Design campaign packages to maximise impact Data profiling and segmentation using Dynamics CRM Advanced Find High speed delivery using the c360 hosted service Complete measurement of campaign success Harvest campaign responses within Dynamics CRM to:- Create follow on Campaigns Take direct orders for offers made Create sales leads automatically Enrich customer data within CRM Accurate ROI measurement of all campaigns.
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