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c360 Email Marketing - Premium Edition

c360 Email Marketing is considered the most tightly integrated closed loop marketing tool for the Dynamics CRM platform. Already benefiting from a unique delivery approach using the SAAS model, c360 Email Marketing is simple to use, rapid to deliver and provides powerful clickstream analysis. Built on this innovative delivery model, the c360 Email Marketing Premium Edition includes allow of the features found in the standard edition and now includes the following new features.

  1. Deliverability Services
  2. Email Template Enhancements
  3. Dynamic Communication Audience
  4. Surveys
  5. Quick Campaign Copy

1. Deliverability Services

Deliverability is the cornerstone of your email marketing strategy. All of your time spent creating high quality, targeted, e-campaigns is wasted if your messages don’t get past ISP filters and don’t look good when they arrive in your customers Inbox.
The Premium Edition now provides two new services which will improve the deliverability of your campaign.

a. Content Analyzer

Content that triggers spam filters is not always obvious. Content Analyzer tests your message for spam filter triggers and advises you of possible problems before you send your campaign. It also checks for issues in the email header that you may not even realize are important.
Having prepared and tested your eCampaign within Content Analyzer tests your message against more than 30 different spam filters. The service then provides you with a report which highlights any specific content issues within your campaign. Content Analyzer uses a scoring system to rate the SPAM Content of your message. In some cases it can even indicate which elements of your message are most representative of unsolicited mail.

Key Benefits

  • Checks your message for attributes, keywords, and other content typically associated with unsolicited commercial email ("spam").
  • Enables you to modify text, links, or other message elements that are likely to set off anti-spam filters and block your mail.
  • Provides comprehensive coverage by evaluating your message against more than 30 different filters such as Spamcop.net and McAfee SpamKiller.

b. Inbox Review

Remember the personalised HTML design you produced for your last campaign? It looked great on your monitor, but how compatible was it with the dozens of different email clients your list members use?
You could send that message to your own personal email account to check how it renders, to see if all of the graphics display properly, but which one do you use? Do you have the time and patience to do it with a dozen or more different email clients?

Inbox Review makes this process so easy you'll have no excuse not to check every message for email client compatibility.

How It Works

Email Marketing Premium Edition sends your email to “seed” accounts. Once the emails are delivered and the results received, Inbox Snapshot generates several reports. One shows you how your email will render in each of the over 50 email clients we test against. Inbox Review will also display the HTML, spell check it, show you where your message may have issues so you can correct them before you send to your entire list.
Inbox Review audits your message in popular email clients such as Outlook, Hotmail, Yahoo!, AOL, GMail, and 50 more!

Key Benefits

  • The only automated, real-time email client compatibility tool currently available!
  • Highlights any HTML formatting problems your message may have so you can make corrections and mail to your live list with greater confidence.
  • Covers over 40 different email clients, including Outlook, AOL, Yahoo! and Hotmail.
  • Shows how your message looks in both the "preview" and full reading panes.
  • Checks your spelling, and the validity of your HTML and hyperlinks so you don't have to do so manually.

2. Email Template Enhancements

A new rich HTML editing capability allows replaceable text in emails and landing pages to be richly formatted including the ability to add hyperlinks and images. EMM Premium Edition now provides full control, including personalisation, the text only rendering of emails included in a communication. Where the optional Survey module has been purchased campaign templates can now contain placeholders for surveys. At the point of campaign execution the user simply chooses the actual survey that will be used in the communication.

3. Dynamic Communication Audience

A new Communication Audience entity is now implemented in EMM Premium Edition.

A range of new rules provide greater flexibility in data profiling than is possible within the standard Advanced Find function.
Criteria such as “contacts who have visited the page {page}”, “contacts who have received emails in the last {N} days”, “contacts who have not opened the email from communication, {communication}”, “leads that are a member of marketing list {list}”, “contacts where {field} is true” have now been implemented.

The Dynamic Communication Audience entity will allow users to build up a combination of rules to determine who should receive a communication based upon the English language rules. For example, “send an email to the members of this marketing list but only if they have not received another communication in the last 10 days”.

These rules are then evaluated at the time the communication is executed. This allows criteria for repetitive campaigns such as newsletters to be created once then evaluated many times as part of successive communications rather than needing to repeat the many steps involved in creating marketing lists for each successive communication using Advanced Find.

4. Surveys

A new Surveys module has been implemented that will allow users to design, deploy and analyse surveys as part of EMM Premium Edition.
Surveys are made up from a number of sections (pages) each of which can contain questions. The answer to a question can determine whether a follow-on question is necessary.

This allows structures such as “Have you used our support service?”, if Yes then “How would you rate their response?”, if the rating is “Poor” then a follow on question can be asked… “Why do you rate their response that way?”

Surveys are delivered as an integral part of email communications. The style and presentation of the survey can be completely controlled by the HTML template you have designed for the campaign that contains the survey.

Four new entities are provided, Survey, Survey Question, Survey Response and Survey Answer.

The Survey entity allows the user to design, publish, import or export a survey definition. The other three entities allow survey results to be viewed and analysed in Dynamics through their relationships to the communication and the recipient. Survey Questions are created when a survey is published. When a Survey is completed by a recipient a Survey Response is created. Optionally, to allow for anonymous surveys it this is detached from the recipient. Survey Answers are created for each question answered and are related to the Survey Response.

The standard edition of EMM form contains a view of the overall campaign statistics. Through the new Survey entities, more sophisticated reports can be generated from the data.

The new Dynamic Communication Audience function and standard Advanced Find both allow survey answers to be used to create future audiences for communications.

5. Quick Campaign Copy

Quick copy is the simplest way to create variable content for different micro segments. By attaching multiple audiences to the communication, the Quick Copy facility allows you to instantly create a separate communication for a different audience segment. By changing the content and uploading new images you instantly create variable content for micro segmented audiences. So, whether you segment against age, sex, post code etc....and deliver a subtly amended message specific based on your defined criteria. Do women respond differently to men? What content and images do they respond best to?

From a reporting perspective you can compare and contrast the response rates from each micro segment by overlaying the campaign statistics providing instant visibility of which message works best to which audience segment.

Click here to go back to the Email Marketing Standard Edition Page


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