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c360 Sells 5,000th product license, strengthens focus on product and custom development business lines through its growing reseller channel

May 5, 2004

Atlanta, GA - c360, Inc., the leading Microsoft Customer Relationship Management Independent Software Vendor (ISV) and Development firm today announced that sales of its Microsoft CRM add-on products have exceeded the 5,000 license mark thanks to the company's extensive product line, strong reseller channel and innovative marketing initiatives. To leverage this success c360 has strengthened its focus on its Microsoft CRM product and custom development business lines and has renewed its commitment to work increasingly closer with its channel of Microsoft CRM resellers.

"c360's success can be attributed to the promotion of our Microsoft CRM products and custom development tools and services through our channel of Microsoft CRM resellers" commented c360 CEO John Gravely. "To increase our ties to our resellers we will no longer resell the core Microsoft CRM product to CRM prospects and will instead focus on making Microsoft and our partners successful in selling and delivering the Microsoft CRM solution and the accompanying c360 toolset. This will allow us to distribute new opportunity leads to our partners while providing those partners necessary add-on functionality to help them win new Microsoft CRM opportunities."

c360's Chief Information Officer, Frank Torres, added that "many Microsoft CRM reseller and implementation firms prefer to focus on CRM consulting and business process and will be able to leverage c360's custom development offerings. The combination of packaged products, development tools and development services will allow c360 to provide its resellers with a number of options to help them grow their Microsoft CRM practices."

About c360
c360 Solutions is an Independent Software Vendor (ISV) specializing in Microsoft Customer Relationship Management (Microsoft CRM) and Microsoft-based CRM solutions. c360 is the leading supplier of software products, development tools and custom development services for the Microsoft CRM platform.
For more information, visit the c360 Solutions, Inc. web site at www.c360.com

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