Atlanta, GA USA - c360 Solutions, Inc., the leading Microsoft Customer Relationship Management Independent Software Vendor (ISV) announced today that Jeffrey Longoria has joined the company as Chief Executive Officer. c360's co-founder, John Gravely, will remain on the company's Board of Directors and will serve as President working closely with Mr. Longoria and focusing on the company's expanding product line. "Longoria's combination of Sales and Marketing experience, entrepreneurship and vertical expertise in the CRM industry made him an ideal candidate to help us capitalize on the tremendous opportunity we have in the Microsoft CRM market", commented Gravely.

Longoria joins c360 bringing more than 20 years of leadership experience in the software and technology industry. Longoria was formerly the Senior Vice President of Sales and Marketing for Firstwave Technologies, Inc., an Atlanta-based CRM software firm focused on the high technology and sports market segments. Before joining Firstwave, Longoria was President and co-founder of Connect-Care, Inc., an Atlanta-based Customer Relationship Management software company centered on the high-tech software market segment. Longoria engineered a strategy to position Connect-Care for a merger with Firstwave in March 2003. He co-founded Connect-Care in 1998 as a spinout of IBM's largest distributor of midrange computer systems.

Longoria's forte has centered on building teams, adding process and achieving aggressive revenue goals. He began his technology career as Vice President of Sales and Marketing and co-founder of L.I.I., a medical technology company. In 1988, he joined ProAmerica to launch an IBM UNIX sales and software solutions group. By 1995, Longoria had successfully grown the business from startup to over $120 million in annual revenue. He then helped to architect the merger of ProAmerica and Dickens Data Systems where he served as Senior Vice President of Marketing continuing to grow the company to over $380 Million. In 1998, he was instrumental in the merger of Dickens Data Systems and Pioneer Standard, Inc.

Longoria will be focused on positioning c360 to capture vertical market opportunities created from Microsoft's CRM strategy. "I am very excited about the opportunities c360 has with Microsoft CRM." commented Mr. Longoria. "they have built an industry leading product, assembled an incredible team and established a top notch partner channel to position c360 for rapid growth."

About c360
c360 Solutions is an Independent Software Vendor (ISV) specializing in the development of vertical solutions, application components and development tools for the Microsoft Customer Relationship Management (Microsoft CRM) platform.

For more information, visit the c360 Solutions, Inc. web site: www.c360.com

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